Bold men’s socks

Stripes, hoops and a single strong colour, for a little more personality in the sock drawer. They are still clean patterns with nothing novelty about them, and they are easy to wear with real clothes. Made in compact cotton, with a Rosso-linked toe, so the colour is the only thing you notice.

The Bold designs

Get all three

Bold 3-Pack

3 pairs

Multi-Stripe, Rugby Hoop and Gold: the three Bold designs in one pack. A little more colour for the sock drawer, still easy to wear with real clothes.

Choosing Bold socks

Bold is where the colour lives. It is still a plain, wearable sock: no cartoons, no slogans, nothing that would look odd under a jacket. The idea is a little personality on an everyday item, worn with the clothes you already own.

Multi-Stripe has an off-white base with navy, azure and rust stripes, the most colour in the whole range. It looks good with jeans and a plain jumper. Rugby Hoop is navy with gold hoops, sporty without a logo in sight. Gold is a single strong colour for the man who owns plenty of navy and black already.

A simple way to wear them: keep the trousers and shoes quiet and let the sock be the one bright thing on show. Navy chinos and brown shoes are enough. If you prefer to keep your colour out of sight, a Classic pair is the better choice.

All three use a 20/1 yarn in compact cotton, which is combed cotton with an extra compacting step. The yarn is smoother and stronger and pills less, so the pattern still looks sharp months in. The Bold 3-Pack gives you one of each.